Delanie West

[00:00:01] [SPEAKER_04]: Episode 19 be super creative Delanie West Delanie West

[00:00:09] [SPEAKER_06]: Marketing branding creativity. Yes, I love being creative need to I feel creative all the time

[00:00:16] [SPEAKER_06]: It's healthy to be creative creativity kills depression. Absolutely. Yes. That just came to me. What up coach. What's up coach?

[00:00:24] [SPEAKER_04]: Olympic break dancing do break it down

[00:00:27] [SPEAKER_04]: I know you got something heavy. Yes, I do. Yes. I need to get this ladies and gentlemen

[00:00:34] [SPEAKER_06]: This is for the culture when we're in on them you dare not

[00:00:38] [SPEAKER_06]: Rob the culture like the culture got robbed with the break dance competition in the Olympics come on coach

[00:00:43] [SPEAKER_06]: Thanks, Rachel gun

[00:00:45] [SPEAKER_06]: It was an embarrassment in super embarrassing

[00:00:49] [SPEAKER_06]: And the little details and it makes it worse because we're hearing that she was on the Olympic Committee her and her husband

[00:00:54] [SPEAKER_06]: And that they basically rigged it to the where the minority or the drill

[00:00:59] [SPEAKER_06]: true

[00:01:01] [SPEAKER_04]: artists artist of the culture were pushed out yes denied opportunity. Yes, which is kind of ironic because

[00:01:10] [SPEAKER_04]: the

[00:01:11] [SPEAKER_04]: Birth of the break dancing itself came from people that were pushed out and denied. Yeah

[00:01:16] [SPEAKER_04]: Here's a bit here's an example. I thought about this we were talking about

[00:01:21] [SPEAKER_04]: Remember the movie beat street

[00:01:25] [SPEAKER_04]: Yeah, okay, I remember and the guy Ramo was a graffiti artist

[00:01:28] [SPEAKER_04]: He would bomb the train mm-hmm and then the guy spit

[00:01:32] [SPEAKER_04]: Would come in and discreet the face right?

[00:01:36] [SPEAKER_04]: Right. She was Reagan was spit right that's what she and she didn't on purpose right, right?

[00:01:42] [SPEAKER_06]: It's almost as she was a plant. She not just told you a few seconds ago or right before we went live

[00:01:48] [SPEAKER_06]: The latest on this helper is that she's getting indignant with it now

[00:01:53] [SPEAKER_06]: So she basically went public on social media and said this and I quote

[00:01:58] [SPEAKER_06]: What other Olympian can say that they shut down an event by themselves?

[00:02:02] [SPEAKER_06]: She said I did that by myself. I shed a single event down by myself. Well, she's happy with that good for her

[00:02:08] [SPEAKER_06]: She was like my she said she's like my my my hot and smooth moves

[00:02:13] [SPEAKER_04]: Shut down and hold entire event. She's craving attention. Yeah

[00:02:16] [SPEAKER_04]: And and who knows you know with with the craziness of how things work. She's probably getting

[00:02:23] [SPEAKER_04]: Paid from all this too. Oh, yeah, you know, I'm thinking she like for real

[00:02:27] [SPEAKER_06]: You she completely left and crazy all the way to the bank obliterated to culture right? I agree

[00:02:32] [SPEAKER_06]: We've seen better break-nances. Oh, I'm a better break-nance. First of all the

[00:02:37] [SPEAKER_06]: The music that they chose horrible was I'm like

[00:02:41] [SPEAKER_06]: And even the guys on the male side that one right he wouldn't even compare to the real break dance

[00:02:49] [SPEAKER_06]: You know saying right no dude, come on. Yeah, how anybody else win other than the USA break dancing

[00:02:54] [SPEAKER_04]: I don't know how they gonna have

[00:02:57] [SPEAKER_04]: Brick dancing because it was primarily I guess

[00:03:00] [SPEAKER_04]: American and maybe I guess Paris or why wasn't in California?

[00:03:04] [SPEAKER_06]: Why they do why they based the thing in California night in New York, right? Yeah, that's not are they gonna have like swing neck

[00:03:12] [SPEAKER_04]: In the Olympics line dancing give us our theme

[00:03:17] [SPEAKER_04]: Oh, I'm gonna go with this one. Oh, yes, I'm stopping up hard

[00:03:23] [SPEAKER_06]: Hey, welcome to on and off the field sports podcasting with a purpose

[00:03:27] [SPEAKER_06]: Um, you got your own to feel coach rest assured. This is your boy coach boss in a case

[00:03:32] [SPEAKER_06]: Declanations has

[00:03:35] [SPEAKER_06]: Coach aka mr. You better live aka coach rebeck aka Yoda since

[00:03:46] [SPEAKER_00]: Yoda

[00:03:48] [SPEAKER_06]: What up coach coach what's going on listen man

[00:03:52] [SPEAKER_06]: Episode 19. Yes. I had to get that off my chest about the

[00:03:57] [SPEAKER_06]: That was bad for the coach. It was it was embarrassing. Yeah, that was embarrassing. She looked like she was doing some sort of like

[00:04:07] [SPEAKER_06]: Convulsions, you know, she was out at a party drunk like she was trying to mop the floor with her body

[00:04:13] [SPEAKER_06]: You know

[00:04:16] [SPEAKER_04]: Not necessarily that she's white is such as she didn't have any sort of rhythm or anything connected to break dance

[00:04:23] [SPEAKER_06]: Right, you know, no, she was just out there clowning. It wasn't not enough season chickens in the competition

[00:04:30] [SPEAKER_04]: Let me say that they should have had more representation from the city New York not enough season chickens

[00:04:37] [SPEAKER_04]: Let's see. It's your first Olympic

[00:04:40] [SPEAKER_04]: Even blew it come coming in blue Olympics

[00:04:43] [SPEAKER_04]: You should have you should have had crazy legs all of them all those

[00:04:47] [SPEAKER_04]: Steady crew just standing there the rock steady crew just being to bring in right, you know, you know some real is

[00:04:53] [SPEAKER_04]: Right sport. Yeah, it was crazy. I'm not making them judges. They fought they felt they felt on that one

[00:04:57] [SPEAKER_05]: Yeah, they say they class class class class

[00:05:05] [SPEAKER_06]: What you call a fat Cajun who loud a time well

[00:05:10] [SPEAKER_06]: Jumbo liar

[00:05:15] [SPEAKER_04]: To mice are chewing on a film roll when one looks at the other and says I like the book better

[00:05:27] [SPEAKER_05]: All right, that's a good one

[00:05:30] [SPEAKER_06]: This is for you. Oh, I know right?

[00:05:32] [SPEAKER_06]: How I didn't read these again on purpose y'all

[00:05:34] [SPEAKER_06]: How did you know to get his first lead he used the sales for

[00:05:41] [SPEAKER_04]: That's good. I like that. What's a marketers favorite drink?

[00:05:46] [SPEAKER_04]: brand D oh

[00:05:49] [SPEAKER_06]: Get down on coach brand

[00:05:50] [SPEAKER_06]: Okay, brand E. Okay. I got I got that one. Okay. Why did the content marketer refuse to work on Sundays?

[00:06:00] [SPEAKER_06]: Because they needed a day to rebrand

[00:06:06] [SPEAKER_04]: I

[00:06:06] [SPEAKER_04]: Did the marketer dump her boyfriend? Why lack of engagement. That's good. I like that

[00:06:17] [SPEAKER_04]: Okay, so in 1921

[00:06:21] [SPEAKER_04]: Advertising manager Sam Gale of General Mills created the fictional spokeswoman Betty Crocker

[00:06:26] [SPEAKER_04]: Okay, so that the correspondence to housewives could be sent with her signature

[00:06:31] [SPEAKER_04]: Hmm, so Betty Crocker didn't even exist. He just made her up. What yes

[00:06:36] [SPEAKER_06]: Come on do connect with the housewives

[00:06:39] [SPEAKER_06]: Betty Crocker didn't even exist. Nope. And we've been talking about this one

[00:06:44] [SPEAKER_06]: Man

[00:06:49] [SPEAKER_05]: Mother mother mother straight. All right

[00:06:53] [SPEAKER_04]: Did you know did you know that if you pour a cap full of Downey in your toilet tank?

[00:06:58] [SPEAKER_04]: It will dissolve and provide a sweet aroma in your toilet when you flush a

[00:07:03] [SPEAKER_06]: Cap full of Downey in the toilet. Nah, dude. I didn't know that now, you know, I'm dude

[00:07:08] [SPEAKER_06]: I'm gonna start taking advantage of this

[00:07:10] [SPEAKER_06]: I gotta benefit from it

[00:07:13] [SPEAKER_04]: Come on things that make you go hmm

[00:07:17] [SPEAKER_04]: When KFC first translated is advertising slogan finger leaking good into Chinese

[00:07:23] [SPEAKER_04]: It came out as eat your fingers off

[00:07:28] [SPEAKER_04]: How did you find it?

[00:07:29] [SPEAKER_06]: How did you find this dude?

[00:07:32] [SPEAKER_06]: Literally, I'm serious. How did you find this dude? How did you find those research man research?

[00:07:37] [SPEAKER_06]: You've been researching research and research doing your research. I think it's time

[00:07:58] [SPEAKER_04]: Yo the moment

[00:08:00] [SPEAKER_04]: Okay

[00:08:01] [SPEAKER_04]: so the theme is

[00:08:04] [SPEAKER_04]: Marketing branding creativity obviously with Delaney coming up

[00:08:07] [SPEAKER_04]: So I search for something biblically to see if that was in the Bible, okay?

[00:08:12] [SPEAKER_04]: And they came up with Matthew 4

[00:08:15] [SPEAKER_04]: Verse 24, okay, and so I was confused because some things came up

[00:08:20] [SPEAKER_04]: So I want I just printed it off. So I said let me just read it and then let you figure it out

[00:08:24] [SPEAKER_04]: Okay, the first thing that came up. It says

[00:08:29] [SPEAKER_04]: Lastly Jesus demonstrates the publicity component in Matthew 4 verse 24

[00:08:36] [SPEAKER_04]: Jesus was so successful at his advertising campaign and his giveaway strategy that other people started talking about him

[00:08:45] [SPEAKER_04]: And what he had to offer

[00:08:47] [SPEAKER_04]: Notice before the publicity started Jesus had to advertise and give away

[00:08:53] [SPEAKER_04]: So I'm like, okay. Is that in the Bible? I know never heard that in the Bible

[00:08:56] [SPEAKER_04]: So that's how I read Matthew 4 24 and it said then his fame went throughout all Syria

[00:09:01] [SPEAKER_04]: Oh, and they brought him all sick people. Mm-hmm. And then next one says and

[00:09:08] [SPEAKER_04]: One of the searches said Jesus traveled all around Galilee and his disciples

[00:09:12] [SPEAKER_04]: He proclaimed the good news that the kingdom of heaven was near as a promised Messiah

[00:09:17] [SPEAKER_04]: He demonstrated the truthfulness of his teaching by

[00:09:20] [SPEAKER_04]: Miraculously healing every kind of disease and affliction, right?

[00:09:23] [SPEAKER_04]: So the question is what is the true meaning of Matthew 4 verse 24?

[00:09:27] [SPEAKER_04]: And was Jesus marketing and branding his own name image and likeness? No, okay

[00:09:32] [SPEAKER_06]: The mean first of all the meaning of it is just what you said actually when Jesus did miracles

[00:09:37] [SPEAKER_06]: He actually told people he said don't go tell nobody

[00:09:40] [SPEAKER_06]: So he actually used reverse

[00:09:42] [SPEAKER_06]: He actually use it in reverse because he would do something for them

[00:09:46] [SPEAKER_06]: He'd be like don't go tell nobody cuz he he said they say why he said because my time has not yet come

[00:09:51] [SPEAKER_06]: It's not time for me to go public with my brand

[00:09:55] [SPEAKER_06]: Oh, so he actually did things that was behind the scenes before he ever went public with his brand

[00:10:02] [SPEAKER_06]: And the and even though even though he told some people not to go tell guess what they did

[00:10:06] [SPEAKER_06]: They told anyway, so you kind of word-of-mouth

[00:10:09] [SPEAKER_06]: Advertising there you go

[00:10:10] [SPEAKER_06]: So he used that as a kind of underground first. He was working underground before he ever went public

[00:10:15] [SPEAKER_06]: He had already did things basic, you know, I'm using the jargon underground

[00:10:19] [SPEAKER_06]: So he was marketing underground before he ever went public with his brand, right?

[00:10:23] [SPEAKER_06]: So by the time he went public with his brand, he had enough proof that hey, he's real. Yep. I told y'all

[00:10:28] [SPEAKER_06]: I'm the one right so the haters of his brand the Pharisees the religious leaders when they would see proof that his brand was

[00:10:36] [SPEAKER_06]: Real and it was growing that his following was growing in that his brand was legit

[00:10:40] [SPEAKER_06]: They tried everything in their power to to to discredit discredit his brand and his

[00:10:46] [SPEAKER_06]: Movement, you know what I mean, right? So and so to the answer your second part of your question

[00:10:52] [SPEAKER_06]: Jesus did not market himself. He said in John chapter 5. He said I'm showing you the father

[00:10:58] [SPEAKER_06]: I'm marketing my father. He said when you see me you see the father. He says so I'm not marketing myself

[00:11:03] [SPEAKER_06]: I didn't come in my own name. I came so he's working in the name image of likeness of the father

[00:11:08] [SPEAKER_06]: The father right because he wants us to see the father

[00:11:10] [SPEAKER_06]: Thanks

[00:11:12] [SPEAKER_00]: Got ya back

[00:11:23] [SPEAKER_00]: Oh

[00:11:29] [SPEAKER_06]: That was a really good one

[00:11:32] [SPEAKER_06]: Out of my good, but that was really really

[00:11:35] [SPEAKER_06]: It goes with what we're doing. Yeah, right easy, right how it goes with what?

[00:11:40] [SPEAKER_04]: Yeah goes back to the first one to the first wow Jesus so as you can be a recall delin. Let me read this to you by the way

[00:11:50] [SPEAKER_04]: Creativity expert, okay, and so I found this it says creativity allows us to view and solve problems more openly and with innovation

[00:11:59] [SPEAKER_04]: Okay, creativity opens the mind

[00:12:02] [SPEAKER_04]: A society has lost touch with its creative side is an imprisoned society

[00:12:07] [SPEAKER_04]: Hmm Wow in that generations of people may be closed-minded

[00:12:12] [SPEAKER_04]: It broadens our perspectives Wow and can help us overcome prejudices

[00:12:17] [SPEAKER_06]: That is let me you read a line when you said a society that has lost touch with its creative side

[00:12:24] [SPEAKER_06]: It's an imprisonment. I didn't that is heavy think about think about a ghetto

[00:12:29] [SPEAKER_04]: Area right an impoverished area, right? And there's no creativity. There's no art to their there's no wow

[00:12:38] [SPEAKER_04]: Inspiring life no flowers. No Park Wow

[00:12:42] [SPEAKER_04]: How do you feel how did the people feel?

[00:12:45] [SPEAKER_06]: Yeah, you're right. You're right Wow Wow, let's call it. Let's call delin need a scholar

[00:12:53] [SPEAKER_04]: Yeah background delin I went to high school together. She was the manager on the basketball team

[00:13:04] [SPEAKER_06]: Good morning, Delany West

[00:13:07] [SPEAKER_06]: How are you good welcome to all in off the field sports podcast and with a purpose, you know, you got both coaches on here

[00:13:13] [SPEAKER_06]: Welcome

[00:13:18] [SPEAKER_06]: How you doing

[00:13:21] [SPEAKER_06]: Good good. Hey, welcome to the show. Thank you for coming on

[00:13:24] [SPEAKER_06]: I gotta read your resume off. So if I if I miss anything, please correct me, okay?

[00:13:31] [SPEAKER_06]: Okay, I have to let the world know who you are. You're so important

[00:13:34] [SPEAKER_06]: Anybody that's got this mean the accomplishment needs to be celebrated. That's right

[00:13:37] [SPEAKER_06]: Here's your intro delin the West is an accomplished leader with a proven track record in driving innovation

[00:13:45] [SPEAKER_06]: Category creation and brand growth within the luxury fine arts sports

[00:13:50] [SPEAKER_06]: Beauty and lifestyle industries. She has worked with companies such as Apple

[00:13:56] [SPEAKER_06]: Best Buy Walmart

[00:13:57] [SPEAKER_06]: Hi, be lobby Laura Ashley victory secret TJ max

[00:14:02] [SPEAKER_06]: Marvel who I love Harley Davidson and many more delin has consistently demonstrated her ability to blend creative vision with strategic

[00:14:11] [SPEAKER_06]: Execution leading to transformative results for globally recognized brands in short

[00:14:17] [SPEAKER_06]: She is a marketing and branding guru who specializes in creativity

[00:14:28] [SPEAKER_04]: You big time big time little time

[00:14:35] [SPEAKER_04]: What is your favorite NFL team and why?

[00:14:40] [SPEAKER_07]: Well, I'm an unserious a very unserious giant fan

[00:14:45] [SPEAKER_07]: And I think I got up

[00:14:46] [SPEAKER_07]: Bullying to being a giant fan. I really don't pay much attention to football, but I'm from New Jersey

[00:14:53] [SPEAKER_07]: Right

[00:14:55] [SPEAKER_04]: Okay, okay. Okay, so two part then so who because you're a runner. Do you have a favorite track athlete?

[00:15:03] [SPEAKER_07]: You know, I did if I don't

[00:15:08] [SPEAKER_07]: I really I really am a fan of the person that doesn't think that they can do it

[00:15:14] [SPEAKER_07]: Takes on the sport and cross the finish line like that's to I cheer for

[00:15:18] [SPEAKER_07]: Those folks that are in it because they've got trainers. They've got budget to support them

[00:15:24] [SPEAKER_07]: I mean, they're gonna do they're gonna do fine

[00:15:26] [SPEAKER_07]: But it's the individual person who gets up and gives it a shot. That's who I'm a fan of

[00:15:34] [SPEAKER_06]: Okay, let's do this high school segment. All right, what high school teacher made an impact or inspired you oh

[00:15:42] [SPEAKER_07]: Jesus

[00:15:43] [SPEAKER_07]: I'm gonna have to say I went to a

[00:15:47] [SPEAKER_07]: Private school maculate conception of Montclair and I'm a I'm a you know, I went to a career of arts. I'll say miss miss Whitney

[00:15:55] [SPEAKER_07]: That was my biggest influence

[00:15:57] [SPEAKER_07]: But everybody was so great in our high school like every every person made an impact

[00:16:03] [SPEAKER_07]: Some greater than others but in a small high school

[00:16:06] [SPEAKER_07]: You get right you get that attention because it's not that many, you know, not that many of student

[00:16:12] [SPEAKER_04]: I was fortunate. That's right. Okay. Why did you choose Hampton and how did that prepare you for you the career you have now?

[00:16:21] [SPEAKER_07]: um, I applied to two

[00:16:25] [SPEAKER_07]: schools in New York and one HBCU at the camp it was a

[00:16:30] [SPEAKER_07]: Pratt

[00:16:30] [SPEAKER_07]: FIT and of course Hampton and I think

[00:16:34] [SPEAKER_07]: You know, I come from a family who attended HBCU

[00:16:39] [SPEAKER_07]: Benedict Allen

[00:16:41] [SPEAKER_07]: South Carolina state so that was like I was going to a school

[00:16:46] [SPEAKER_07]: um

[00:16:47] [SPEAKER_07]: I think the visit to the campus healed the deal for me if you've ever been on Hampton campus

[00:16:53] [SPEAKER_07]: Oh, yeah, I've been there breathtaking. Yes. Um, and that was back back what 30 years ago

[00:16:58] [SPEAKER_07]: It looked completely different today. You know, um, but it was the campus and uh

[00:17:05] [SPEAKER_07]: I don't know. I have something about you know, I'm a southern girl by birth

[00:17:09] [SPEAKER_07]: And so it's something about uh location in Virginia that just felt right for me

[00:17:14] [SPEAKER_06]: Yeah, I spent like seven years in Virginia total and I lived in Hampton

[00:17:18] [SPEAKER_06]: Actually lived in Hampton, Virginia for a while over on Parkway Drive. As a matter of fact

[00:17:23] [SPEAKER_06]: Yes, I still remember the address. So yes, I love Hampton, Virginia

[00:17:27] [SPEAKER_06]: Tell us about what it's been like to work with some of the companies that you work with

[00:17:33] [SPEAKER_07]: Uh, goodness

[00:17:34] [SPEAKER_07]: It it was it was at that time

[00:17:38] [SPEAKER_07]: Everything that I was doing

[00:17:40] [SPEAKER_07]: Was

[00:17:41] [SPEAKER_07]: Innovative I mean because you know, you think what 20, you know 25 years ago

[00:17:47] [SPEAKER_07]: Today everything that's happening with brand collaborations and just everything that we see is commonplace

[00:17:54] [SPEAKER_07]: But when I started it was

[00:17:58] [SPEAKER_07]: Kind of uncharted territory. I learned so much

[00:18:03] [SPEAKER_07]: Um working for a smaller company. I worked for some entrepreneurs three brothers

[00:18:09] [SPEAKER_07]: who um emigrated to america and they were

[00:18:14] [SPEAKER_07]: Investing in in the company pouring money back into the business and back into their employees

[00:18:18] [SPEAKER_07]: And so they allowed me to do anything that I wanted

[00:18:23] [SPEAKER_07]: I at some point had to wear every hat in the company

[00:18:27] [SPEAKER_07]: But I learned so much working with larger brands because they you know, they had established

[00:18:33] [SPEAKER_07]: Business models. They had a process in doing things right

[00:18:36] [SPEAKER_07]: So it was it was and one of the owners of the company at the time said this is the best

[00:18:41] [SPEAKER_07]: You don't need an MBA. This is the best training

[00:18:45] [SPEAKER_07]: Uh that that you ever need for your career and he was partially right

[00:18:49] [SPEAKER_04]: Okay, okay. Okay. Okay. What does it mean to be a creative leader?

[00:18:56] [SPEAKER_07]: Oh

[00:18:57] [SPEAKER_07]: goodness it is

[00:18:58] [SPEAKER_07]: For me it's something different for everybody and there was a survey done a couple years ago

[00:19:04] [SPEAKER_07]: Maybe 10 years ago that said, you know creativity was the top skill

[00:19:07] [SPEAKER_07]: Uh for CEOs. I think they pulled all the heads of business. Um, and that was the the number one

[00:19:15] [SPEAKER_07]: data point that that that rose the top for me

[00:19:19] [SPEAKER_07]: It's not being afraid to take a different route

[00:19:22] [SPEAKER_07]: You know, we get really comfortable in routine. We get really comfortable

[00:19:27] [SPEAKER_07]: In doing what works what works because it's uncomfortable to change

[00:19:32] [SPEAKER_07]: It's uncomfortable to potentially be wrong

[00:19:35] [SPEAKER_07]: And so when you're looking for

[00:19:39] [SPEAKER_07]: Um, we got to accomplish something, you know, is there a better way of doing it?

[00:19:44] [SPEAKER_07]: Should we be doing it this way?

[00:19:46] [SPEAKER_07]: Why are we doing it this way?

[00:19:47] [SPEAKER_07]: Like to have the the the

[00:19:50] [SPEAKER_07]: ability to question that

[00:19:52] [SPEAKER_07]: That's the first point of creativity for me, you know thinking about solving problems in a different way

[00:19:58] [SPEAKER_06]: Well, how do you nurture that creativity and like in your routine your daily life? How do you nurture that?

[00:20:05] [SPEAKER_07]: Um, you know, you have to be you have to consume everything

[00:20:09] [SPEAKER_07]: You have to have a little bit of interest in everything like if you're narrowly focused on

[00:20:14] [SPEAKER_07]: um

[00:20:15] [SPEAKER_07]: One thing, you know, you don't get inputs from other

[00:20:19] [SPEAKER_07]: parts of life and so

[00:20:22] [SPEAKER_07]: One being genuinely interested in people, you know, I'm the person that gets into uber and I talk

[00:20:28] [SPEAKER_03]: ear off

[00:20:29] [SPEAKER_03]: I want to know about this person

[00:20:34] [SPEAKER_07]: I want to know about what they do like because usually everybody like I met a national geographic wildlife

[00:20:40] [SPEAKER_07]: Photographer who had done all this working South Africa like I'm like dude, that's amazing how I never

[00:20:46] [SPEAKER_07]: Well that conversation I would never know

[00:20:49] [SPEAKER_07]: Be genuinely interested in people because if you've got the blinders on

[00:20:56] [SPEAKER_07]: If you can't learn about another human perspective

[00:21:00] [SPEAKER_07]: What are you gonna learn? Why are you here? Right? So I think that that is number one

[00:21:05] [SPEAKER_06]: So you work with marvel and I got to say this you you work with marvel

[00:21:09] [SPEAKER_06]: So I guess is it fair to say that the creative world or industry is like the multiverse?

[00:21:17] [SPEAKER_01]: Okay, yeah, you know what I mean because it's so many facets

[00:21:21] [SPEAKER_06]: It's almost like the multiverse right

[00:21:24] [SPEAKER_07]: I think a very wise person recognize what that was

[00:21:28] [SPEAKER_07]: We call them archetype

[00:21:29] [SPEAKER_07]: You know in marketing when you're when you're selling to us or you want to reach a certain person

[00:21:34] [SPEAKER_07]: You know, there's an archetype. You know, what are they like? What are they about? What do they do?

[00:21:38] [SPEAKER_07]: And so I think a very smart person made that you know

[00:21:41] [SPEAKER_04]: That's right. That's right. Okay. All right. This is a q&a segment

[00:21:46] [SPEAKER_04]: Break things up a little bit last thing you added to your wardrobe

[00:21:51] [SPEAKER_07]: Oh god, you know what why are you gonna make me tell them?

[00:21:56] [SPEAKER_06]: Was it a parachute?

[00:21:58] [SPEAKER_07]: Nope because I don't even you know, actually one of my clients is a shoe company

[00:22:01] [SPEAKER_07]: So I don't I need to buy shoes. Okay. I actually am a customer of rent the runway. I no longer buy clothes. I rent

[00:22:10] [SPEAKER_07]: You know in the age of social media you can wear it one

[00:22:14] [SPEAKER_07]: Right, and I'm thinking the last thing I bought because I you know at my age

[00:22:18] [SPEAKER_07]: I don't really need anything so I rent I rent my

[00:22:22] [SPEAKER_06]: Okay, I gotta think about renting my tire from now. I need to start doing that too. That's a good idea

[00:22:28] [SPEAKER_06]: Okay, are you a morning person or a night owl?

[00:22:31] [SPEAKER_07]: It depends it depends. I'm at that age where I might be up at three o'clock in the morning super productive

[00:22:37] [SPEAKER_07]: Um, I can work um on a pretty long schedule

[00:22:42] [SPEAKER_07]: So I might go to bed at three o'clock and I'll be up at eight

[00:22:45] [SPEAKER_07]: It really depends on what I'm working on

[00:22:48] [SPEAKER_07]: And when the deadline is right, right?

[00:22:51] [SPEAKER_04]: Understood understood. Uh, what gets you excited about life?

[00:22:57] [SPEAKER_07]: Oh, you know

[00:23:00] [SPEAKER_07]: Not um, you know what I'm gonna just tell you the real real answer kindness today

[00:23:06] [SPEAKER_07]: It's kindness because there's so much vitriol that exists for many different reasons. I mean

[00:23:13] [SPEAKER_07]: We turn on the news and a lot of fear mongering happen happening

[00:23:18] [SPEAKER_07]: So I love at this point stories of kindness because I need a balance like I need a I need to know that

[00:23:24] [SPEAKER_07]: You know, um

[00:23:26] [SPEAKER_07]: We are we do care about each other as humans. You know, it's not about, you know, sensational stories

[00:23:32] [SPEAKER_07]: So for me right in this moment is kindness. I love that. I love that answer. I love that too

[00:23:37] [SPEAKER_06]: What is democratization of design?

[00:23:41] [SPEAKER_07]: Oh goodness. Well, it could be a good and a bad thing

[00:23:44] [SPEAKER_07]: It is now every uh 20 years ago 30 years ago when I first started

[00:23:50] [SPEAKER_07]: You could only do this thing called creativity if

[00:23:53] [SPEAKER_07]: You had gone to the right school and you had gotten the training and you have the software

[00:23:59] [SPEAKER_07]: You know, you knew how to usually pay for the software. You have the computer

[00:24:02] [SPEAKER_07]: Today all those things that we did on our desktops. You can do it

[00:24:07] [SPEAKER_07]: In the hand on your phone. Wow

[00:24:10] [SPEAKER_07]: And there's countless programs, right? You don't need a designer

[00:24:13] [SPEAKER_07]: I can go on any one of these programs like it happens when you upload a video to one of these social platforms

[00:24:21] [SPEAKER_07]: Everybody can design

[00:24:24] [SPEAKER_07]: There's nobody on earth that can't do something creative. They've made it so easy for you. And so it's great

[00:24:32] [SPEAKER_07]: But it is also challenging to exist as a creative because you've got you've got people who call themselves

[00:24:40] [SPEAKER_07]: Creatives, right? You know the visual

[00:24:42] [SPEAKER_07]: Discipline artists

[00:24:44] [SPEAKER_07]: Designs graphic designers industrial designers and then you have create tours

[00:24:50] [SPEAKER_07]: Creators, right? They use these tools. They don't necessarily have the academic training

[00:24:54] [SPEAKER_07]: But they also give it away for free, right influencers

[00:24:59] [SPEAKER_07]: Don't recognize their value and they will do something for free for the chance of getting

[00:25:05] [SPEAKER_07]: Um visibility so, you know democratization is great because it puts the tools in the hands of people

[00:25:11] [SPEAKER_07]: Who can do amazing things?

[00:25:13] [SPEAKER_07]: But it also, uh, you know, there's a challenge on the value side, right, right? Okay

[00:25:18] [SPEAKER_04]: Okay, discuss product design and the challenges and rewards of creative development and team mentorship

[00:25:26] [SPEAKER_07]: Um, so

[00:25:28] [SPEAKER_07]: product design like if you if you are someone that likes to achieve a goal, right?

[00:25:33] [SPEAKER_07]: If you are driven by accomplishing something product development is for you

[00:25:38] [SPEAKER_07]: You know, I was I would like relate running a marathon to

[00:25:42] [SPEAKER_07]: building a product because

[00:25:44] [SPEAKER_07]: You are not going to finish the race if you don't put in the training time. I don't give you go walk it

[00:25:50] [SPEAKER_07]: You might finish it in seven hours. Wow, right?

[00:25:53] [SPEAKER_07]: But you know a respectable finish time you are not going to do it

[00:25:57] [SPEAKER_07]: Unless you put in the training and you are focused. Wow

[00:26:00] [SPEAKER_07]: It's it's months of training product development same thing. You have a fixed date

[00:26:04] [SPEAKER_07]: You have an order that you promise the target, right?

[00:26:08] [SPEAKER_07]: Right. I'm gonna get a couple of mills for that. You you damn well make sure that you're going to come on

[00:26:14] [SPEAKER_07]: Come on, delin it started when you you started when you said we're gonna start you pushed it through you ignored these 10 comments over here

[00:26:21] [SPEAKER_07]: Who wanted to be right to get that?

[00:26:24] [SPEAKER_07]: Palate on their loading doc, right and to do that

[00:26:28] [SPEAKER_07]: You gotta fight the naysayers. You got to encourage the people that don't believe in themselves

[00:26:34] [SPEAKER_07]: You know, you got to make people think that they're part of the process. It's all psychopathy, right?

[00:26:39] [SPEAKER_07]: and so

[00:26:41] [SPEAKER_07]: In the visionary purse the person that's a visionary

[00:26:44] [SPEAKER_07]: It can already see the end state

[00:26:48] [SPEAKER_07]: You know like you like we talk about Kanye West. I always talk about something he said years ago like he's

[00:26:54] [SPEAKER_07]: I'm concerned about Kanye, but what made me pay attention to him is something he said

[00:26:59] [SPEAKER_07]: Years ago no relation

[00:27:01] [SPEAKER_07]: When this brother said that he could see music

[00:27:04] [SPEAKER_07]: He talked about

[00:27:06] [SPEAKER_07]: The ability to see a song which meant he could see

[00:27:10] [SPEAKER_07]: What it looked like the beginning of the song in the middle and the end and he drew it

[00:27:15] [SPEAKER_07]: And you know, he's an art background when he said that like that always sticks in my mind

[00:27:21] [SPEAKER_07]: Wow

[00:27:21] [SPEAKER_07]: Same that's the same approach. That's the same thing that I experienced when I think about

[00:27:27] [SPEAKER_07]: Building a product

[00:27:30] [SPEAKER_07]: Like I'm somebody I can when I open like you know how you order these things online or you order these things and you've got to put it together

[00:27:38] [SPEAKER_07]: I never use the instruction instructions are the first thing I throw like I have had the ability to put something together without the instruction

[00:27:45] [SPEAKER_07]: so

[00:27:47] [SPEAKER_07]: That gets me excited seeing the end state is a goal that I want to get to and I love the process

[00:27:54] [SPEAKER_04]: You just inspired me. I know just today right right, but I need my instructions

[00:28:00] [SPEAKER_06]: So how has ai and uh impact uh impacted this whole

[00:28:06] [SPEAKER_06]: Process, how do you think artificial intelligence impacts it?

[00:28:11] [SPEAKER_07]: Well used in a smart way we are more efficient. Um, you know, I think folks are so concerned about

[00:28:19] [SPEAKER_07]: um being displaced

[00:28:22] [SPEAKER_07]: Um, and if they're concerned about the end display, they don't need to be doing what they're doing anyway, right?

[00:28:27] [SPEAKER_07]: these tools wow and figure out how to implement them in your process because

[00:28:33] [SPEAKER_07]: You know it listed the pandering box is open

[00:28:37] [SPEAKER_07]: Right, you know, so so figure it out. Um, the good thing for

[00:28:42] [SPEAKER_07]: For uh for work that's attached to

[00:28:46] [SPEAKER_07]: making money

[00:28:48] [SPEAKER_07]: You can't copyright work that are not created by human right?

[00:28:53] [SPEAKER_07]: That is the one thing that is going to save and and a lot folks have to understand that no company is going to pre-work

[00:28:59] [SPEAKER_07]: They do but no large company is going to push something else that they can't get to copyright for

[00:29:06] [SPEAKER_07]: This is still in conversation in the courts at a federal level. Um, so I expect this

[00:29:12] [SPEAKER_07]: I mean something changes every week

[00:29:14] [SPEAKER_07]: But for me and for any artist or or creative or any marketing person

[00:29:20] [SPEAKER_07]: That the the advice is learn it and master master. It's just gonna make you faster

[00:29:27] [SPEAKER_07]: um, it's gonna uh become an expert because it just helps you

[00:29:32] [SPEAKER_07]: With iterative process it just saves some of the slog work that you would have to do

[00:29:38] [SPEAKER_07]: um

[00:29:39] [SPEAKER_07]: And you know folks just have to get over it. I mean when we I mean we I'm assuming here

[00:29:44] [SPEAKER_07]: But I feel like everybody on this phone remembers when we had to go to the library to do your research

[00:29:50] [SPEAKER_05]: Right, right

[00:29:52] [SPEAKER_07]: You are correct

[00:29:55] [SPEAKER_07]: Right

[00:29:57] [SPEAKER_07]: We want to know something what do we do we flood our phones? We get our computers like

[00:30:03] [SPEAKER_07]: At at what point was google a threat remember googling it so we got to get over the threat of ai

[00:30:10] [SPEAKER_07]: And put it into action for for the sort of things that we benefit us

[00:30:14] [SPEAKER_07]: Um, it just sort of make us quicker more efficient. Right. Thanks. Thanks

[00:30:18] [SPEAKER_04]: All right

[00:30:19] [SPEAKER_04]: Why should student athletes be thinking about branding their image in the new era of the nil?

[00:30:27] [SPEAKER_07]: This is so funny to me

[00:30:29] [SPEAKER_07]: It's so funny to me because

[00:30:32] [SPEAKER_07]: If they don't they're fans out here on the internet will oh wow

[00:30:38] [SPEAKER_07]: I have a I have a friend. I have a good friend. She's passed on

[00:30:42] [SPEAKER_07]: Um, but I was talking with her on on how to help her nephews. They they have both

[00:30:48] [SPEAKER_07]: I think there were one and number four number one pick

[00:30:51] [SPEAKER_07]: um in there in the um NBA draft

[00:30:54] [SPEAKER_07]: Um kids out of florida, you know family from okun california

[00:30:57] [SPEAKER_07]: But you know we watched them grow up

[00:31:00] [SPEAKER_07]: But the problem was their mom was like

[00:31:02] [SPEAKER_07]: They got all these videos. There's a channel that just has all their videos and

[00:31:07] [SPEAKER_07]: Didn't even know all this stuff existed. It was like, how do you rest control?

[00:31:11] [SPEAKER_07]: Of your own image if you don't even know this stuff exists

[00:31:16] [SPEAKER_07]: Right, I mean if if you don't know if you're not in social eco spaces

[00:31:21] [SPEAKER_07]: How do you know how do you know?

[00:31:24] [SPEAKER_07]: to um book your handle, you know meaning like

[00:31:30] [SPEAKER_07]: newest platform that just popped up threads right the first thing and you should do if you are a student athlete or

[00:31:37] [SPEAKER_07]: Just a human being go on that new platform get your handle, right?

[00:31:42] [SPEAKER_07]: Even if you don't plan on using it because guess what if you are a student athlete somebody else is going to buy it

[00:31:48] [SPEAKER_07]: Same thing with the url, you know website

[00:31:51] [SPEAKER_07]: I know a lot of people that buy

[00:31:54] [SPEAKER_07]: Um

[00:31:55] [SPEAKER_07]: Say say they have a child that's born, you know, they'll buy the website any celebrities that have kids best believe

[00:32:03] [SPEAKER_07]: They've got their legal team on buying up this real estate

[00:32:06] [SPEAKER_07]: So you can't swoop in and and buy this digital real estate and sell it back to them

[00:32:11] [SPEAKER_07]: So for those reasons it's about protecting your equity

[00:32:15] [SPEAKER_07]: Right. I bought my name almost everywhere, you know, um

[00:32:20] [SPEAKER_07]: You know, uh, uh bitcoin we've got uh so many different digital formats. I go on those platforms

[00:32:25] [SPEAKER_07]: I buy it. Um, just so I book it

[00:32:29] [SPEAKER_07]: It's just about protecting your um your your digital real estate. Wow digital real estate is more important than physical real estate, right?

[00:32:37] [SPEAKER_06]: Yes, yeah. Yeah, that's true. You're right. That's true

[00:32:39] [SPEAKER_06]: That's wow

[00:32:41] [SPEAKER_06]: All right, so as a student as an athlete if you wanted, you know to develop your own brand what steps

[00:32:47] [SPEAKER_06]: Uh, would you take or should they take?

[00:32:50] [SPEAKER_07]: um

[00:32:52] [SPEAKER_04]: Like what's the first you need to

[00:32:55] [SPEAKER_07]: Well one because it's the wild wild west, right now. I just read something

[00:33:00] [SPEAKER_07]: Um on threads about someone who's in brand development very much my capacity

[00:33:05] [SPEAKER_07]: And a sports agent wanted her to come on his team right come on board

[00:33:10] [SPEAKER_07]: He wanted to pay her uh 20 of his 20

[00:33:15] [SPEAKER_07]: That right that's ridiculous

[00:33:19] [SPEAKER_07]: That's ridiculous because he didn't even he didn't even understand

[00:33:24] [SPEAKER_07]: All the work that goes into brand development. So right now

[00:33:28] [SPEAKER_07]: It's really difficult to zoom in to who you should be working with because everybody's assembling

[00:33:35] [SPEAKER_07]: But you want to find yourself a marketing person who has some experience in building brands

[00:33:42] [SPEAKER_07]: Maybe some of someone who's got some pr experience. You may have to

[00:33:46] [SPEAKER_07]: Um assemble a team of people and don't think that you're going to go to legal counsel and get a lawyer

[00:33:52] [SPEAKER_07]: They are not the answer. Yes, you need legal

[00:33:55] [SPEAKER_07]: You know legal guidance, but they are not going to be the the team that's going to help build you out

[00:34:00] [SPEAKER_07]: You you you you need to approach it as if you are launching a business

[00:34:06] [SPEAKER_07]: It's almost the same approach like what do you look like?

[00:34:10] [SPEAKER_07]: What is your tone of voice?

[00:34:12] [SPEAKER_07]: What colors are associated with you when your photograph?

[00:34:16] [SPEAKER_07]: You know is the angle from below to make you look mighty. Is it from you know, are you in action?

[00:34:22] [SPEAKER_07]: You know every visual

[00:34:24] [SPEAKER_07]: An audible communication about who you are

[00:34:29] [SPEAKER_07]: You know, you have to think about yourself in a way that a brand does think about coca-cola

[00:34:34] [SPEAKER_07]: Like you already know how coca-cola shows up. Let's think about mcdonald's. That's why you

[00:34:40] [SPEAKER_07]: Uh are not a person you are a brand and you've got to approach it in that way

[00:34:45] [SPEAKER_07]: You gotta find a professional that understand what that means. Wow

[00:34:50] [SPEAKER_06]: You give me some good answer like I'm like

[00:34:53] [SPEAKER_04]: Yeah, that's good stuff. It's real. It's very inspirational. That's good stuff. Okay. Let me ask you this

[00:34:58] [SPEAKER_04]: How can your business how can your business help student athletes with the n il?

[00:35:04] [SPEAKER_07]: Well, you know

[00:35:05] [SPEAKER_07]: You asked me earlier about um

[00:35:09] [SPEAKER_07]: um my experience

[00:35:11] [SPEAKER_07]: I learned I did a lot of brand licensing

[00:35:14] [SPEAKER_07]: Uh

[00:35:16] [SPEAKER_07]: At a point in my career. I didn't know at the time

[00:35:19] [SPEAKER_07]: But we're really preparing for merger and acquisition in a way that you do that is you align with people

[00:35:25] [SPEAKER_07]: Right. So we had went out. We had gotten every license you can imagine nfl

[00:35:31] [SPEAKER_07]: mba harley davidson you name it we had it and we

[00:35:35] [SPEAKER_07]: Had a portfolio of product that was amazing

[00:35:40] [SPEAKER_07]: You make it that much better when you apply a brand partnership to it

[00:35:45] [SPEAKER_07]: So I looked like we're just trading money, you know, we're just like, okay

[00:35:49] [SPEAKER_07]: Now we've got this family of of brand

[00:35:52] [SPEAKER_07]: And so the the aspect of I'm I kind of got off. What was your question again? I'm fine

[00:35:59] [SPEAKER_07]: No, no, no, good. No, how can you I know I was going somewhere. How can your business help student athletes?

[00:36:05] [SPEAKER_07]: Okay, so so my background in brand development

[00:36:10] [SPEAKER_07]: I learned from disney from you name you name

[00:36:13] [SPEAKER_07]: A multi million billion dollar brand. I learned how they monetize

[00:36:20] [SPEAKER_07]: their asset

[00:36:21] [SPEAKER_07]: um

[00:36:23] [SPEAKER_07]: The knowledge that I have from just working with like folks like hallmark

[00:36:28] [SPEAKER_07]: I went to like the hallmark archives and

[00:36:31] [SPEAKER_07]: It's like an amazing place and they just showed me

[00:36:34] [SPEAKER_07]: Okay, Walt disney, um and and and the hallmark brothers here are the conversations they had and here's how they collaborated together to support

[00:36:43] [SPEAKER_07]: This kind this line of business

[00:36:45] [SPEAKER_07]: My blew my mind because everything was centered on human emotion, right?

[00:36:51] [SPEAKER_07]: And so you're just selling

[00:36:54] [SPEAKER_07]: Based on what's your customer wants to experience everything is experiential

[00:36:58] [SPEAKER_07]: um, and it is so so having um my

[00:37:02] [SPEAKER_07]: background of

[00:37:03] [SPEAKER_07]: understanding how to

[00:37:04] [SPEAKER_07]: Speak to your customer understanding how to research the market

[00:37:08] [SPEAKER_07]: Understanding how to develop a relationship with your consumer

[00:37:12] [SPEAKER_07]: Understanding how to get the information how to make the thing how to present the thing

[00:37:17] [SPEAKER_07]: My career has you know, I started as an artist as a graphic designer

[00:37:23] [SPEAKER_07]: When you work for entrepreneurs, you do everything so I quickly moved into all aspects of entrepreneurship because

[00:37:30] [SPEAKER_07]: We scouted the market for new ideas and that's how we grew so fast

[00:37:35] [SPEAKER_07]: Marketing all aspects of marketing. I was involved in I had to go take acting lessons to learn how to

[00:37:41] [SPEAKER_07]: Sell to like walmart and target. I want to pitch the product. I'm an artist

[00:37:46] [SPEAKER_07]: I don't want any part to that

[00:37:48] [SPEAKER_07]: I had to learn how to sell right many hands so, you know product development

[00:37:53] [SPEAKER_07]: You know, uh all aspects of how you get something on the you know into the manufacturing pipeline

[00:37:59] [SPEAKER_07]: um

[00:38:00] [SPEAKER_07]: All of that became things I learned by working with an entrepreneurial company and when you do that

[00:38:08] [SPEAKER_07]: You've got you're responsible for the nugget of the idea and getting it to the finish line

[00:38:13] [SPEAKER_07]: You make a lot of mistakes. I made a lot of mistakes

[00:38:17] [SPEAKER_07]: But you see what the pathway is and you know how to mitigate your risk. So I'm just blessed to work with

[00:38:24] [SPEAKER_07]: um, so many different brilliant people

[00:38:27] [SPEAKER_07]: And this is globally. I'm just

[00:38:30] [SPEAKER_07]: I'm american we like to talk about america. It's great, but you've got genius

[00:38:34] [SPEAKER_07]: Uh business folks who are driving business around the world and I've had a chance to work with some amazing people

[00:38:41] [SPEAKER_07]: Learned from amazing skills to get that finish line

[00:38:45] [SPEAKER_07]: I get to that finish line and get that uh product in the customer's hand

[00:38:49] [SPEAKER_04]: Okay, so let me add to that um for as before we get to the next question

[00:38:53] [SPEAKER_04]: So as a student athlete the the real benefit is not necessarily to go with a company because they have

[00:39:01] [SPEAKER_04]: A former athlete or an ex-athlete

[00:39:04] [SPEAKER_04]: The benefit to going with you is because you're the one that's gonna

[00:39:09] [SPEAKER_04]: Use that segue to other companies

[00:39:12] [SPEAKER_04]: For these athletes to to expand their brand. So it sounds like they need to be contacting you

[00:39:18] [SPEAKER_07]: Potentially I may be right for them. I may be right for them

[00:39:22] [SPEAKER_07]: um, when you develop when you have the brand development experience, um

[00:39:28] [SPEAKER_07]: You know the pathway right?

[00:39:30] [SPEAKER_07]: Right, you know how to get from me to be a lot of the a lot of my work

[00:39:35] [SPEAKER_07]: Was based on developing the idea of someone who became the face of the brand like, you know, I'm

[00:39:41] [SPEAKER_07]: Sonsy and in talking about marcus stewart. You know, she was known for

[00:39:45] [SPEAKER_07]: Of drawing dinner parties. Well, you know, as you know people were inspired by that

[00:39:50] [SPEAKER_07]: And she created a whole catalog of product that you can go to market with but it was all based on her identity

[00:39:58] [SPEAKER_07]: I always talk about if you are in business, you're selling a widget

[00:40:03] [SPEAKER_07]: You've got a strategy for that widget and you've got a strategy for your personal brand

[00:40:08] [SPEAKER_07]: Because you are very much a part of that business people buy from people they like

[00:40:12] [SPEAKER_07]: Right, uh, I just you know, I have a client who finally stepped into it. She did not want to be

[00:40:19] [SPEAKER_07]: In front of the camera, you know, she's uh, when she's got an MBA. She's a surgeon

[00:40:24] [SPEAKER_07]: She created this amazing product. She did not want to be in front of the camera

[00:40:27] [SPEAKER_07]: I said look girl, you had an amazing story

[00:40:30] [SPEAKER_07]: You need to get in front of the product. So now she stepped out. Guess what?

[00:40:36] [SPEAKER_07]: She got the no-liking trust factor

[00:40:37] [SPEAKER_07]: You know, we love what because we can see her. She's telling her story to you

[00:40:41] [SPEAKER_07]: All right, whether you whether you know it or not you are your brand

[00:40:46] [SPEAKER_07]: And uh athletes and it's all about physicality, right?

[00:40:50] [SPEAKER_07]: Right, you know, and so it's like marketing what you do wherever you do it

[00:40:56] [SPEAKER_07]: And I'm marking all those other new marking all those other nuances that make you that much more interesting

[00:41:02] [SPEAKER_07]: And and we want to we want you to win. So we need to know about all those little nuances

[00:41:07] [SPEAKER_06]: Okay, right. All right. This is the first and 10th segment. Uh discuss the cleavage sports scene. What's it like?

[00:41:14] [SPEAKER_07]: I don't discuss them

[00:41:19] [SPEAKER_07]: Listen my my foot well one thing I'll say

[00:41:23] [SPEAKER_07]: I used to live two blocks from the stadium when I first moved to Cleveland. Okay, so it was beautiful

[00:41:28] [SPEAKER_07]: They got the craziest fan base when I tell you they

[00:41:33] [SPEAKER_07]: Nine o'clock in the morning. I looked out my window. I said, you know, they got this muni lot situation

[00:41:39] [SPEAKER_07]: They don't have one big parking lot. Right. It's wild

[00:41:43] [SPEAKER_07]: That little parking lots all around the city and they it's wild in the morning. It's the dog

[00:41:48] [SPEAKER_07]: The best thing the best thing about that is being able to take take a boat to the game like I thought that would fly

[00:41:58] [SPEAKER_07]: But that's about two months of the season or what sorry one month they are potentially moving the stadium

[00:42:05] [SPEAKER_07]: to

[00:42:06] [SPEAKER_07]: Um an area which is going to increase my real estate value

[00:42:09] [SPEAKER_07]: Oh, wow, you know, that is a problem for this town because they don't want stadiums to move because it's going to take the

[00:42:16] [SPEAKER_07]: Of course revenue. Sure. Sure. That's true. Um, but I you know, I had been noticing all these little changes in my town

[00:42:22] [SPEAKER_07]: And I said something something's happening

[00:42:25] [SPEAKER_07]: I'm calling it that deal was made at some backyard picnic barbecue. I'm pretty sure that stadium's gonna move

[00:42:33] [SPEAKER_07]: um

[00:42:33] [SPEAKER_07]: And they are just trying to fight and trying to keep it downtown. So that's to the extent of of no one about the browns

[00:42:41] [SPEAKER_07]: I I just pay attention to the business aspects of you know, uh revenues associated with uh,

[00:42:47] [SPEAKER_07]: With fans and you know, where the stadium is going to move. So, right, right, right. I do not watch games

[00:42:55] [SPEAKER_04]: Okay, which do you prefer as a pet a dog or cat?

[00:43:00] [SPEAKER_07]: I'm a dog person. I my I grew up with dogs my entire life. Okay. Okay. Okay. All right. Who is your favorite author?

[00:43:08] [SPEAKER_07]: The book club. Yes, uh, Malcolm Gladwell everything he um, publishes I buy, you know, just great lessons and strategy and thought

[00:43:18] [SPEAKER_04]: Okay, okay

[00:43:19] [SPEAKER_04]: Blue bag music segment who is on your playlist when you run?

[00:43:25] [SPEAKER_07]: Massagenistic rap and I not apologetic about it. I'm a rap. I'm a hip hop girl. I'm not a new hip hop girl

[00:43:32] [SPEAKER_07]: Um, I'm a 90s, you know early 2000s hip hop girl

[00:43:38] [SPEAKER_07]: I've waited for the wordplay and and in the beat

[00:43:42] [SPEAKER_06]: Delaney did you say massagenistic rap?

[00:43:46] [SPEAKER_06]: Did you say that?

[00:43:49] [SPEAKER_06]: Could you would you would you expound on that a please ma'am?

[00:43:53] [SPEAKER_07]: I mean, you know like like see when people say oh give me your eyes. Give me a fall. Let me plug in your music. I'm like, oh

[00:44:02] [SPEAKER_07]: hell no

[00:44:02] [SPEAKER_07]: I'm not gonna spoil my reputation

[00:44:07] [SPEAKER_06]: Give us an example of a song that you listen to give me give me somebody

[00:44:12] [SPEAKER_06]: One that come on and make you know when we work out coaching that we we listen to our music

[00:44:17] [SPEAKER_06]: If a song comes on he said coach this song come on and make you grunt

[00:44:21] [SPEAKER_06]: You know, you can't so for you if you're running if a song a certain song comes on and makes you just give you that boost

[00:44:28] [SPEAKER_06]: Which song is that?

[00:44:30] [SPEAKER_07]: Oh goodness anything anything that mo p is making like that if I need if I need to

[00:44:35] [SPEAKER_07]: To get no pepper myself. I go to that

[00:44:39] [SPEAKER_07]: um

[00:44:40] [SPEAKER_07]: God

[00:44:40] [SPEAKER_07]: Well, you know what I like. I like a radio friendly rap too

[00:44:45] [SPEAKER_07]: But but usually everything that I like

[00:44:48] [SPEAKER_05]: Massagenistic

[00:44:49] [SPEAKER_07]: Yeah, you can't play it on the radio without like

[00:44:53] [SPEAKER_07]: You know the edit

[00:44:57] [SPEAKER_06]: Okay, here's a two thumbs up segment. All right. What was your favorite tv show growing up? I got two

[00:45:03] [SPEAKER_06]: Well, it's kind of two-part. What was your favorite tv show growing up?

[00:45:08] [SPEAKER_07]: Oh god depending on age, but I'll go with a different world

[00:45:13] [SPEAKER_07]: Okay, uh, yeah, I'm gonna go with a different world. Okay. Uh, there's a show on netflix

[00:45:17] [SPEAKER_06]: Average, uh, joe with dion co you seen it you see that?

[00:45:21] [SPEAKER_06]: Yeah

[00:45:23] [SPEAKER_04]: I'm on episode four. It's so it's worth is it worth checking out? Okay. I hadn't checked that out yet

[00:45:28] [SPEAKER_04]: Okay, this is the art segment if you had to buy tickets to attend

[00:45:32] [SPEAKER_04]: Which would it be the opera the ballet and the or the symphony?

[00:45:38] [SPEAKER_07]: Symphony I was in the orchestra. I play an instrument. I would what do you play? I would

[00:45:43] [SPEAKER_07]: Uh, violin I would I would go to all three but I would go to the orchestra first because I do go to the orchestra

[00:45:48] [SPEAKER_04]: Dude does cleveland have a symphony?

[00:45:51] [SPEAKER_07]: Yes, they have an outstanding the cleveland orchestra is marked as one of the um best in in the world

[00:45:57] [SPEAKER_04]: Fantastic phenomenal. You got to come down to mobile and see our symphony with uh our conductor scott speck

[00:46:04] [SPEAKER_04]: We have a good symphony, uh, and they do once a month

[00:46:08] [SPEAKER_06]: I bet yeah, it's good stuff. Okay health and wealth segment. All right

[00:46:13] [SPEAKER_06]: You mentioned this quote

[00:46:15] [SPEAKER_06]: What are you doing to prevent the engine light from coming on and what is your exercise regimen and discuss your running?

[00:46:23] [SPEAKER_07]: Oh, you know it is um

[00:46:26] [SPEAKER_07]: You know I grew up in the south and I remember conversations about everybody having high blood pressure

[00:46:31] [SPEAKER_07]: I just thought that was crazy

[00:46:33] [SPEAKER_07]: Wow, I just thought that was and I didn't know what it meant but everybody was on medication

[00:46:39] [SPEAKER_07]: I think so consciously. I've lived my life avoiding

[00:46:43] [SPEAKER_07]: You know all of that so I really don't cook or eat fried foods food

[00:46:48] [SPEAKER_07]: Anything that you think like salt. I don't even use salt in my in my uh cooking. Okay, um, I don't I don't do sweet

[00:46:55] [SPEAKER_07]: So I have a lifetime. It was like pescetarian for 19 years

[00:47:00] [SPEAKER_07]: Um today I'm I'm eating for my age, which is I've got a you know

[00:47:06] [SPEAKER_07]: Keep a high metabolism, which is difficult for us as we get older as women

[00:47:10] [SPEAKER_07]: So now I'm doing protein rich everything. I'm so sick of eating. I'm so full

[00:47:15] [SPEAKER_07]: um, but protein rich diet

[00:47:18] [SPEAKER_07]: Making sure that I get enough physical activity and most importantly in cleveland vitamin b getting getting sun

[00:47:26] [SPEAKER_07]: You know like folks get seasonal effective disorder here because you don't really get any sun so

[00:47:31] [SPEAKER_07]: Soak in the sun up

[00:47:32] [SPEAKER_07]: Um and and doing things that are fun like we've got a great 100 mile trail here from cleveland to akron

[00:47:40] [SPEAKER_07]: I try to hit the trail um every weekend

[00:47:43] [SPEAKER_07]: I do more walking than than running because like I've got some injuries that don't feel so great

[00:47:48] [SPEAKER_07]: So I I love to run by do more walking

[00:47:51] [SPEAKER_07]: More you know plyometrics and just

[00:47:54] [SPEAKER_07]: Things that I can do as I get older, right? And so I'm just focusing on what what should you do when you walk out

[00:48:00] [SPEAKER_07]: Your front door, right? I don't need to go to a gym. I don't need a coach

[00:48:03] [SPEAKER_07]: I don't need a buddy. So that's what I've been focusing on. Um, you know in the past past year

[00:48:11] [SPEAKER_04]: Okay, okay. Cool. Cool. So let me ask you this as what do we as black people need to be better at?

[00:48:20] [SPEAKER_01]: I

[00:48:20] [SPEAKER_01]: think

[00:48:22] [SPEAKER_04]: That's a loaded question. I know

[00:48:25] [SPEAKER_04]: Just give us the short version

[00:48:32] [SPEAKER_07]: We need to start we need to get better saying out loud part quietly, um because our

[00:48:40] [SPEAKER_07]: what what

[00:48:42] [SPEAKER_07]: We've got technology that connects us but it also reveals

[00:48:47] [SPEAKER_07]: Our concepts to everybody

[00:48:49] [SPEAKER_07]: It reveals our strategy

[00:48:52] [SPEAKER_07]: Our our language, right woke woke is now something else like

[00:48:56] [SPEAKER_07]: Like that used to be like our words used to be our words for a long time and at special meetings to us

[00:49:02] [SPEAKER_07]: So I think we need to get better at saying out loud part quietly

[00:49:07] [SPEAKER_07]: We need to get better at saying, okay. You got to come to the meeting

[00:49:11] [SPEAKER_07]: To learn about this. That's the one thing that I wish for us

[00:49:16] [SPEAKER_07]: Today, okay. We give too much away

[00:49:19] [SPEAKER_06]: On um because of the social connectivity. Wow. Okay. This is all about the relationship segment

[00:49:25] [SPEAKER_06]: Describe the importance of developing relationships in your business

[00:49:30] [SPEAKER_07]: Ah

[00:49:31] [SPEAKER_07]: Because people buy from people not from company, right? That's good

[00:49:35] [SPEAKER_07]: You got a great relationship with somebody they might go from company to company to company. You got a plant

[00:49:42] [SPEAKER_07]: In every place this person goes

[00:49:44] [SPEAKER_07]: Right, right. So so I'm gonna show up to a meeting because I like you

[00:49:49] [SPEAKER_07]: Not because I gotta show up to the meeting, right? So so once we realize that

[00:49:54] [SPEAKER_07]: We're we're people have to go to work every day, right unless they own the business, right?

[00:49:59] [SPEAKER_07]: Usually I'm going to work because I need to go to work develop the relationship with the person

[00:50:03] [SPEAKER_07]: Right that's going that's gonna be more more beneficial to you over time

[00:50:09] [SPEAKER_04]: Okay, so it's kind of on a similar segment

[00:50:12] [SPEAKER_04]: Similar we talk about green flags

[00:50:15] [SPEAKER_04]: Talk about your mentor or mentors that you've had and what they mean to you and are you a mentor?

[00:50:22] [SPEAKER_07]: um

[00:50:23] [SPEAKER_07]: You know

[00:50:25] [SPEAKER_07]: Mentors, I you know, let me tell you. I'm from a southern southern

[00:50:30] [SPEAKER_07]: ecosystem

[00:50:32] [SPEAKER_07]: We don't do a good job at mentorship

[00:50:35] [SPEAKER_07]: You know because we we you know historically

[00:50:38] [SPEAKER_07]: It's it's a you got to earn your own and that we could talk hours about why that is

[00:50:43] [SPEAKER_07]: Yeah, right because if we never saw it happening in our community. It was just it

[00:50:49] [SPEAKER_07]: You got to see it to do it

[00:50:51] [SPEAKER_07]: My mentors were the people in my family that were about their business and they didn't necessarily hold my hand

[00:50:58] [SPEAKER_07]: And said say you have to do x I learned by watching them

[00:51:02] [SPEAKER_07]: I learned by sitting at the feet of conversations of my grandmother and all her friends

[00:51:07] [SPEAKER_07]: I learned some life lessons lessons, right?

[00:51:09] [SPEAKER_07]: So we don't also we're not great mentors because we don't always have the opportunity to be in spaces like you talk about professional mentors

[00:51:17] [SPEAKER_07]: Who can tell you how to do the thing if they were never given access to the thing

[00:51:21] [SPEAKER_07]: That's problem number one

[00:51:23] [SPEAKER_07]: We're the first in a lot of places because we don't have a sponsor to get us in right

[00:51:29] [SPEAKER_07]: So I realized that so I do try to mentor folks

[00:51:33] [SPEAKER_07]: Our folks really anybody anybody who is underrepresented if I can help

[00:51:40] [SPEAKER_07]: Give you amplify your voice. I do it because I I recognize the the deficiency

[00:51:47] [SPEAKER_07]: Um, and I feel responsible for doing my part. Okay. All right

[00:51:52] [SPEAKER_06]: This is a quote of the day. This is something from you. Yeah fear can paralyze but action liberates

[00:51:59] [SPEAKER_06]: Sometimes you've got to take the leap whether you're ready or not

[00:52:02] [SPEAKER_06]: It may soar or it may fall flat

[00:52:05] [SPEAKER_06]: But either way, that's how you live learn and grow in quote

[00:52:11] [SPEAKER_07]: Yeah, it's it's basically it's kind of what I said earlier too. You gotta

[00:52:16] [SPEAKER_07]: You gotta be okay with making a mistake too because if you uh,

[00:52:20] [SPEAKER_07]: You never heard of a

[00:52:23] [SPEAKER_07]: analysis paralysis

[00:52:25] [SPEAKER_03]: Yes

[00:52:26] [SPEAKER_07]: Right

[00:52:26] [SPEAKER_07]: You can you can sit there and and think about the thing and how you're gonna make it right and never make make a move

[00:52:33] [SPEAKER_02]: Wow, thanks

[00:52:35] [SPEAKER_07]: But you know be willing to push it out be willing to try

[00:52:40] [SPEAKER_07]: And know that that thing is going to be that much better

[00:52:43] [SPEAKER_07]: As you improve it you could you have a chance to get it right like you have a chance to improve it

[00:52:48] [SPEAKER_07]: Like folks don't think I push it out there. I'm gonna fail. No, he's gonna learn so much

[00:52:53] [SPEAKER_07]: You're gonna either succeed you're gonna be better or you might fail

[00:52:57] [SPEAKER_07]: But you're gonna get the tools to do it better next time. Okay, that's right. All right

[00:53:02] [SPEAKER_06]: All right, so delin here's what we call the final drive sports

[00:53:05] [SPEAKER_06]: The bottle drive sports definitely about this. We're gonna hit you with some

[00:53:09] [SPEAKER_06]: Real quick ones. Okay. Okay. So hang in there. Someone may be weird

[00:53:15] [SPEAKER_04]: This is called coming out of the tunnel and it started by

[00:53:20] [SPEAKER_04]: We were asking my dad about how does it feel coming out in the tunnel for before a football game

[00:53:25] [SPEAKER_04]: Right. So we kind of have changed it around a little bit

[00:53:28] [SPEAKER_04]: Describe how you feel prior to a presentation to an important client

[00:53:33] [SPEAKER_04]: Like what's going on in your in your in your mind adrenaline rush adrenaline rush

[00:53:39] [SPEAKER_07]: Oh goodness making sure that I make eye contact making sure that I

[00:53:45] [SPEAKER_07]: I'm paying attention to the energy that they have at that moment because I need to engage. I need to get them on the hook

[00:53:53] [SPEAKER_07]: I need to engage them fully. Okay, thoroughly. All right. So I'm thinking about engagement

[00:53:59] [SPEAKER_06]: Engagement in this embarrassing moment. You got to describe a presentation or a meeting

[00:54:05] [SPEAKER_06]: That didn't go quite well

[00:54:08] [SPEAKER_07]: Hmm

[00:54:10] [SPEAKER_07]: Oh my god

[00:54:12] [SPEAKER_07]: That's a difficult one a presentation or a meeting that didn't go that well embarrassing moment

[00:54:19] [SPEAKER_07]: Embarrassing moment. Yes

[00:54:21] [SPEAKER_07]: I I'm I cannot I cannot I'll tell you one

[00:54:25] [SPEAKER_04]: I once did a presentation in front of this high school

[00:54:28] [SPEAKER_04]: and in the uh, the computer froze

[00:54:32] [SPEAKER_04]: Hmm, and and I started and the heat was the heat was it was hot in that gym

[00:54:38] [SPEAKER_04]: I started to sweat. Oh, wow

[00:54:40] [SPEAKER_04]: It was about like 500 kids and they're looking at this sweating black man trying to fix this computer

[00:54:48] [SPEAKER_04]: That was embarrassing to me

[00:54:51] [SPEAKER_04]: But let's take us this is called travel through your eyes

[00:54:55] [SPEAKER_04]: Take us somewhere you visited that was not so nice

[00:54:59] [SPEAKER_04]: And that you you don't want to go back

[00:55:02] [SPEAKER_07]: Oh god, I was on a business trip and

[00:55:06] [SPEAKER_07]: We were in we were in some I think we're in in mainland China and

[00:55:13] [SPEAKER_07]: There probably wasn't the internet at the time and we were in the worst hotel. I mean the worst hotel

[00:55:21] [SPEAKER_07]: um, and I was so

[00:55:23] [SPEAKER_07]: Concerned that I slept with my clothes on like I would not even take my clothes off to like

[00:55:29] [SPEAKER_07]: You'll get ready to go to bed

[00:55:32] [SPEAKER_07]: I was just so unsettled

[00:55:36] [SPEAKER_05]: That's where COVID started

[00:55:39] [SPEAKER_07]: No, there was there was way before that

[00:55:41] [SPEAKER_07]: But that was I think that's the most that's probably the most uncomfortable that I've ever been if you can't

[00:55:47] [SPEAKER_07]: Of refresh yourself after a stressful day of traveling right have a business conversation. That's the worst feeling

[00:55:53] [SPEAKER_01]: Right

[00:55:53] [SPEAKER_01]: At least relax and refresh and recharge

[00:55:57] [SPEAKER_06]: Okay, this is our red flag segment

[00:56:00] [SPEAKER_06]: What are some red flags in your business that hotel?

[00:56:04] [SPEAKER_06]: That was one. What's some red flags in your in your business?

[00:56:09] [SPEAKER_07]: Oh and folks don't when folks want to ask a ton of questions because people now

[00:56:16] [SPEAKER_07]: We'll take a meeting with you to to learn to to it's like free consulting hours

[00:56:21] [SPEAKER_07]: Like no, we don't do free consulting hours

[00:56:24] [SPEAKER_07]: Right, you know, you got to pay for this initial consultation. It is a thing

[00:56:29] [SPEAKER_07]: You know, if you're not willing to pay for the time

[00:56:33] [SPEAKER_07]: Then you are here to collect information. Wow. That's facts. That's facts

[00:56:39] [SPEAKER_04]: Okay, where were you on 9 11?

[00:56:43] [SPEAKER_07]: Oh my god, I was um

[00:56:46] [SPEAKER_07]: Um at work and we the innovation was at that time was oh now you can watch news on computer

[00:56:52] [SPEAKER_07]: Like that was the hot thing so we were crowded around a computer like wow a new helicopter crashing to one of the towers

[00:56:59] [SPEAKER_07]: That's what we thought

[00:57:01] [SPEAKER_07]: Does that work?

[00:57:03] [SPEAKER_07]: Walk outside and see and walk outside and see the the smoke. Wow

[00:57:08] [SPEAKER_06]: Okay, this is a would you rather segment?

[00:57:11] [SPEAKER_06]: Would you rather go back in time and fix all of your mistakes or would you rather have 10 million dollars in your hand?

[00:57:19] [SPEAKER_06]: Give me the 10 mil. Yeah, I'll take the 10

[00:57:21] [SPEAKER_06]: I'll take it too

[00:57:22] [SPEAKER_04]: Okay, so this is game segment so

[00:57:30] [SPEAKER_04]: I'm gonna describe

[00:57:32] [SPEAKER_04]: The slogan and and you have to tell me the company. Okay. Okay. All right. This will be easy. Yeah, just do it

[00:57:42] [SPEAKER_07]: Like

[00:57:43] [SPEAKER_04]: Breakfast of champions

[00:57:46] [SPEAKER_07]: Are we the

[00:57:47] [SPEAKER_04]: The few the proud the marines. Oh, what is it gave it up? Yeah

[00:57:54] [SPEAKER_04]: Should start the feud of proud right right what happens here stays here

[00:58:01] [SPEAKER_06]: Vegas all right. Yeah, you did all right tongue twister segment

[00:58:05] [SPEAKER_06]: All right, so uh

[00:58:07] [SPEAKER_06]: I hate to do this to you. Yeah, let me I don't I don't like doing this

[00:58:11] [SPEAKER_06]: But i'm gonna do it

[00:58:12] [SPEAKER_06]: I'm gonna say it and then i'm gonna get you to say it and I think you're supposed to say it in a caribbean accent

[00:58:19] [SPEAKER_06]: Yeah, in a caribbean accent

[00:58:21] [SPEAKER_06]: So let me do it first. I'm not gonna do it in the caribbean accent because I can't and I want my caribbean is not sexy

[00:58:28] [SPEAKER_06]: All right, so here we go

[00:58:31] [SPEAKER_06]: I'm gonna do it and so it's one smart fellow felt smart two smart fellow felt smart three smart fellows felt smart

[00:58:38] [SPEAKER_06]: Four smart fellows felt smart and they all felt smart together

[00:58:42] [SPEAKER_07]: See

[00:58:48] [SPEAKER_06]: One smart fellow felt smart

[00:58:50] [SPEAKER_01]: Uh-huh

[00:58:53] [SPEAKER_06]: Two smart fellows felt smart three smart fellows felt smart four smart fellows felt smart and they all felt smart together

[00:59:01] [SPEAKER_07]: Okay, let's try

[00:59:03] [SPEAKER_07]: One smart fellow felt smart

[00:59:06] [SPEAKER_07]: I can do it. I can't do it

[00:59:08] [SPEAKER_07]: One one smart fellow felt smart two smart fellows felt smart three

[00:59:24] [SPEAKER_04]: The caribbean accent did me in that was kind of oh my goodness. All right comics and cartoons

[00:59:32] [SPEAKER_04]: What was your favorite cartoon growing up?

[00:59:35] [SPEAKER_07]: That is that is hard man because everything was favorite shoot

[00:59:40] [SPEAKER_06]: I'm gonna say common jerry because common jerry was wicked. That's a really good one. I like common jerry. All right edible eatable eats segment

[00:59:49] [SPEAKER_06]: Which cleveland restaurant is your favorite restaurant to go to? That's a hard-ass question

[00:59:55] [SPEAKER_07]: But I go to la battrace. It's a french restaurant. I'm near the art museum amazing my favorite hands down

[01:00:04] [SPEAKER_04]: Okay. Okay. What if

[01:00:07] [SPEAKER_04]: What if you were elected president?

[01:00:10] [SPEAKER_04]: What would be the first thing you do?

[01:00:13] [SPEAKER_07]: First of all, I don't want that job

[01:00:16] [SPEAKER_07]: I do not want that job

[01:00:20] [SPEAKER_04]: That's about the most honest answer we heard right right

[01:00:24] [SPEAKER_07]: Oh the first thing I would do god. I would really try and get our um global standing together like

[01:00:33] [SPEAKER_07]: It is a mess. You know our um

[01:00:36] [SPEAKER_07]: Where we've been I think is a domino effect for where we are globally today

[01:00:42] [SPEAKER_07]: You know, it's just we as a leader have not presented a good

[01:00:47] [SPEAKER_07]: Model and it's bedlam everywhere. So I would I would be more focused on global standing

[01:00:53] [SPEAKER_04]: What if iron man was iron woman?

[01:00:59] [SPEAKER_04]: Who would play this female version superhero?

[01:01:03] [SPEAKER_01]: Oh god great fucking question

[01:01:11] [SPEAKER_07]: You know like who and you know, I

[01:01:16] [SPEAKER_07]: I would say miss basset because she's a

[01:01:19] [SPEAKER_02]: Wow

[01:01:21] [SPEAKER_07]: She like she could come in and do it and I kind of compare it to Vanessa Williams taking on um,

[01:01:27] [SPEAKER_07]: You know Anna well in a winter, you know devil with trotta, right? They're totally owning. Yes the entire

[01:01:36] [SPEAKER_07]: Storyline, you know with bravettas and all that other thing

[01:01:39] [SPEAKER_06]: You know who I think would be a good who could do it who will be a good one in my opinion. Uh good uh good

[01:01:45] [SPEAKER_06]: female

[01:01:47] [SPEAKER_06]: Iron woman

[01:01:48] [SPEAKER_06]: Holly berry, Holly berry

[01:01:51] [SPEAKER_06]: You don't think uh-uh

[01:01:54] [SPEAKER_06]: You don't think

[01:01:57] [SPEAKER_07]: Okay, okay

[01:02:03] [SPEAKER_06]: Wow, okay. Yeah, okay. I like that. All right, uh versus segment LeBron versus Jordan who you got?

[01:02:13] [SPEAKER_06]: Who's the girl Jordan, okay? Thanks. Thank you. Thank you. You need to tell everybody else someone with a

[01:02:20] [SPEAKER_06]: Mithra Lee

[01:02:21] [SPEAKER_06]: Now I like I like LeBron too, but Jordan is to go pet peeves. What is your pet peeve?

[01:02:30] [SPEAKER_07]: Oh goodness

[01:02:32] [SPEAKER_07]: Folks that like to talk about folks

[01:02:36] [SPEAKER_07]: Listen why

[01:02:38] [SPEAKER_06]: Right, right. Come on small. My dear small. Don't bring it to me. Small. I like that. I like that

[01:02:44] [SPEAKER_06]: Okay, here's the truth of death segment what you're gonna you're gonna choose truths are there

[01:02:49] [SPEAKER_01]: Dear

[01:02:50] [SPEAKER_06]: Okay, you have to scream Merry Christmas Merry Christmas like a big jolly Santa Claus

[01:02:56] [SPEAKER_07]: Um

[01:03:12] [SPEAKER_04]: All right, this is the last ones we got this called trivia pursuit

[01:03:16] [SPEAKER_04]: I'm just gonna ask you some questions

[01:03:18] [SPEAKER_04]: Which of these is not a famous brand slogan a just do it

[01:03:25] [SPEAKER_04]: B because you're worth it or c hot dang

[01:03:33] [SPEAKER_07]: I'm gonna say this is hard

[01:03:36] [SPEAKER_07]: I'm gonna say because you're worth it

[01:03:39] [SPEAKER_05]: No, no, see hot dang. Yes

[01:03:43] [SPEAKER_07]: Really see I was giving y'all some points because I thought it might be a brand local

[01:03:47] [SPEAKER_07]: Uh, no, no, I totally miss

[01:03:52] [SPEAKER_06]: Look, let me ask you this

[01:03:53] [SPEAKER_06]: What iconic global brand has featured all of the following slogans over various timeframes in various countries here they go

[01:04:03] [SPEAKER_06]: Thirst knows no season

[01:04:06] [SPEAKER_06]: Sure as sunlight

[01:04:08] [SPEAKER_06]: Passport to refreshment

[01:04:11] [SPEAKER_06]: Life tastes good

[01:04:13] [SPEAKER_06]: It's the real thing

[01:04:16] [SPEAKER_07]: Hmm

[01:04:17] [SPEAKER_07]: Has to be coca-cola. You're right. That's right. You are correct. Okay

[01:04:23] [SPEAKER_04]: Dora the explorer

[01:04:26] [SPEAKER_04]: and former huston rocket center de kimbe mutambo

[01:04:29] [SPEAKER_04]: And salt and pepper have all been a part of ad campaigns for what insurance company

[01:04:43] [SPEAKER_07]: Um, oh god. Oh man

[01:04:47] [SPEAKER_04]: Come on. I got a little got a little lizard

[01:04:50] [SPEAKER_06]: Oh, yes, Geico. All right. All right. We'll give it to you. All right. Here's another one. Here's another one in 2019

[01:04:59] [SPEAKER_06]: What NBA teams home court changed its name from quick and loans arena to the rocket mortgage field house

[01:05:07] [SPEAKER_06]: In recognition of quick and signature online product

[01:05:27] [SPEAKER_04]: I

[01:05:27] [SPEAKER_04]: Okay, who first intended to sell his denim material to the miners who were searching for gold in

[01:05:36] [SPEAKER_04]: 1850 in order to make tents and covers for their wagons

[01:05:41] [SPEAKER_07]: Oh

[01:05:43] [SPEAKER_07]: Wow, that's right. All right. I did not know that but I just put the time timing

[01:05:49] [SPEAKER_06]: Wow, didn't know that. Yeah, that's fine. Okay. Here's here's okay

[01:05:53] [SPEAKER_06]: Which toothpaste company faced a significant obstacle marketing toothpaste in spanish speaking countries?

[01:06:01] [SPEAKER_06]: Because the name of this toothpaste translates into the command go hang yourself

[01:06:07] [SPEAKER_07]: Oh my god, um, it has to be uh

[01:06:13] [SPEAKER_07]: Is it is it tom all is it uh, uh, uh, uh,

[01:06:18] [SPEAKER_00]: Yes, you got it. That was fire fire. Delaney west ladies

[01:06:23] [SPEAKER_06]: Delaney delaney delaney delaney

[01:06:26] [SPEAKER_06]: I call you delaney. I'm sorry delaney. Thank you so much. I'm sorry delaney

[01:06:31] [SPEAKER_06]: Oh, you got the thing wrong. Okay. I did I got a name wrong

[01:06:35] [SPEAKER_06]: And I've been saying it right the whole time

[01:06:37] [SPEAKER_07]: I uh, blame my parents. They didn't need me

[01:06:40] [SPEAKER_06]: So listen is that something you want to tell the people and anything you want the world to know that you want to say

[01:06:46] [SPEAKER_06]: You think you want to get off your chest?

[01:06:49] [SPEAKER_07]: Oh, no, I just think so vote whatever you do so vote make a decision

[01:06:53] [SPEAKER_07]: Please that's the only thing i'm focused on right now

[01:06:56] [SPEAKER_06]: Okay, well what can the people find you on social media any kind of social media you want to give up my name delaney like melanie was indeed delaney west

[01:07:05] [SPEAKER_07]: Fred is hot right now instagram facebook linkedin

[01:07:10] [SPEAKER_07]: Um any network i'm i'm there will be super creative. Hello delaney

[01:07:15] [SPEAKER_04]: um or delaney west and we're gonna have those links on our website too when we post the episode

[01:07:21] [SPEAKER_04]: So when you when you see when you see your face, you'll be able to it'll be linked right there

[01:07:26] [SPEAKER_06]: Yes, yes. Yes. Thank you so much miss delaney west again ladies and gentlemen. Thank you so much

[01:07:32] [SPEAKER_00]: Lions in the house

[01:07:35] [SPEAKER_06]: This is so much fun. I like rowdy fun. Yes. I love that. I like that. I like we like that

[01:07:41] [SPEAKER_06]: We love delaney west. Yes. Yes. Thank you for for taking the time to be on the show

[01:07:48] [SPEAKER_06]: Absolutely. All right. You take care. Take care now

[01:07:52] [SPEAKER_06]: Bye

[01:07:54] [SPEAKER_06]: That was good fire. That was good. I learned so much

[01:07:57] [SPEAKER_06]: man, that was her she was very inspirational. Yes

[01:08:01] [SPEAKER_04]: Very inspirational and when we when we post the quote we use is come listen

[01:08:07] [SPEAKER_04]: laugh and

[01:08:09] [SPEAKER_04]: Learn and be inspired and be inspired. Yes. Yeah

[01:08:12] [SPEAKER_06]: And that was all of that that was all of that we we listened we learned we laughed and we were inspired

[01:08:18] [SPEAKER_06]: Definitely inspired like marketing. That's

[01:08:21] [SPEAKER_06]: She helps you don't even think about and that helps me with my own brand

[01:08:25] [SPEAKER_06]: Absolutely like with you better live brain like with everything even with our podcast how we can creative like

[01:08:32] [SPEAKER_06]: I said I was feeling creative right

[01:08:34] [SPEAKER_06]: That was good. She's good man episode 19 coach. That's it. That's it episode 19

[01:08:39] [SPEAKER_06]: It's been the only enough to be a podcast boys podcasting with a purpose rest assured. This is your boy coach boston aka

[01:08:46] [SPEAKER_04]: still nation since 1976

[01:08:48] [SPEAKER_04]: And this is your boy missy you better live aka coach. We back

[01:08:53] [SPEAKER_04]: And don't forget to like us on follow us on facebook and on your favorite platforms

[01:08:57] [SPEAKER_04]: You can listen to us on pandora spotify amazon music apple podcast

[01:09:01] [SPEAKER_04]: I heart radio and x formerly known as twitter and our course our website

[01:09:05] [SPEAKER_04]: On and off the field with a da

[01:09:08] [SPEAKER_04]: dot com and we out